Concerts in ‘the metaverse’ don’t signal an end to live music – This is only the beginning: The entire landscape for producing live events is transforming. Emerging technologies make cinema-quality, scalable live production possible at all levels- from upstart bands to the world’s largest music festivals. Unlocking more immersive experiences, more intimate crowd-participation and deeper, more direct artist-to-fan relationships. From blockchain games, to community tokens, to storytelling thru NFT, to VR/AR technology, to the art of the live-streamed concert, our panelists give a peek into the future: an auspicious beginning and a revolution for music in Web3.